ETHOS he was trying to convince them by showing that he loved (emotion) his friend
The appeal was in the form of Ethos.
Ethos is an ethical appeal and appeals to your sense of good and evil. It works to build authority with the audience. Example: This cream is approved by a dermatologist. This helps build a spirit in advertising by demonstrating the authority and quality of the product.
Learn more about ethos appeal at
https://brainly.com/question/11868443
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