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22-04-2016
Computers and Technology

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which performance measure for social media is likely to be used by sophisticated advertisers who want to pay only for success?

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26-04-2016

Sophisticated advertisers would most likely used CPM or Cost Per Thousand among the three types of Performance Measures if they will only pay for success. Compare to CPC (Cost Per Click) and CPA (Cost Per Action), the advertisers will only pay for every 1000 times of the ad loads in a website.

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