High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, and Rolex for watches use ________ distribution, giving a limited number of dealers the sole right to sell products in a specified geographic territory.
Exclusive distribution refers to when a brand or firm such as exemplified above gives exclusive rights to a limited or certain number of retailers to sell a product in a specific geographical area. In other words exclusive distribution entails distribution whereby a manufacturer or supplier authorises one or a few distributors to carry out distribution in a particular such as when Apple may solely authorise AT&T to distribute it's apple products to end users.
