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Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy. ... Your marketing objectives might includetargeting a promising new market segment to help achieve this growth.
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Marketing is important because it allows businesses to maintain long-lasting \ relationships with their people.  Your people want to form a relationship with your brand, and marketing can be used to do that. Marketing is important because it helps you sell your products.